Projects

RCG Specialization

At Reach Consulting Group, we tackle real-world business challenges by providing data-driven solutions to organizations across various industries. Our semester-based projects range from market research and user experience analysis to strategic growth recommendations, all tailored to meet client needs.

Through hands-on consulting work, our teams collaborate closely with stakeholders, conduct in-depth research, and deliver actionable insights that drive meaningful impact. Whether optimizing internal processes or enhancing customer engagement, our projects empower both clients and consultants to grow and innovate.

  • Our team leverages analytical tools and methodologies to turn raw data into actionable insights. We empower clients to make data-driven decisions that drive efficiency and growth by identifying trends, optimizing processes, and forecasting outcomes.

  • We deliver innovative tech solutions tailored to unique challenges. From software development to system integration, our team ensures that clients stay ahead with scalable, secure, and efficient technological advancements.

  • We create intuitive, user-centered designs that enhance digital experiences. From conducting user research to prototyping and testing, our process ensures seamless interactions and interfaces that align with client goals and user needs.

  • We craft comprehensive strategies to elevate your digital presence. By aligning branding, content, and marketing efforts, we help clients connect with their audience and achieve measurable results in the competitive digital landscape.

  • Beyond tech consulting, we provide comprehensive marketing services that help companies define, refine, and elevate their brand. From strategic social media plans to detailed brand image reports, our consultants craft innovative, data-informed solutions that improve visibility and brand perception.

Project Examples

Astral

Market Research, Market Data collection

  • Astral is an AI-powered financial analysis platform designed to help investors analyze market trends, optimize investment strategies, and leverage big data for smarter investing. By reducing barriers to financial analysis, Astrel provides users with insights comparable to top Wall Street analysts, making complex market research more accessible.

Omigo

Market Research, Competitive Analysis, Business Strategy

  • OMIGO is a link-in-bio platform designed for student athletes, enabling them to connect with small-scale Name, Image, and Likeness (NIL) endorsement opportunities. Following an initial market withdrawal, OMIGO seeks to strategically re-launch by refining its platform, improving user experience, and developing a targeted market entry strategy.

UMICH FAMILY MEDicine

Data Analysis, Database Development

  • Since 1978, the U-M Medical School Department of Family Medicine has been advancing the core principles of family medicine while working to transform primary care and meet the evolving needs of our patients and communities.

Savex lip care

UI/UX Design

  • Savex Lip Care is a skincare brand focused on delivering high-quality, nourishing lip care products designed to keep lips hydrated, smooth, and protected. With a commitment to natural ingredients and effective formulations, Saves Lip Care offers a range of moisturizing balms, exfoliating treatments, and protective lip solutions to combat dryness and enhance lip health.

zen desk

ETL Process & Data Pipeline Assessment, SQL Data Transformation

  • Zendesk is a customer service and engagement platform that helps businesses improve customer interactions through AI-powered support, ticketing systems, and automation tools. It provides scalable solutions for companies to manage customer inquiries, streamline workflows, and enhance customer satisfaction.

BETR

Market Research, Data Analysis

  • Betr is a sports gaming and media company, co-founded by Jake Paul, that focuses on mobile-first micro-betting (wagering on in-game moments like every pitch or possession) and fantasy sports, aiming to create a "gaming super app" for casual fans with a simplified interface and integrated media content.

Nivo1

Cloud computing, Python scripting, workflow automation

  • Nivo1 is a cloud-based accounts payable (AP) automation provider, offering its AP Express platform to streamline high-volume invoice processing for large enterprises. The company seeks to enhance its workflow automation, leveraging AWS cloud services and Python-based data validation to reduce manual intervention and improve scalability.

city of lansing

Database Development & Integration, Data Visualization

  • The City of Lansing is the capital of Michigan, responsible for local governance, public services, and community development initiatives. It oversees municipal operations, budget allocations, and policy implementation to support residents, businesses, and infrastructure projects throughout the state.

ORSA CREDIT UNION

UX Design, Market Research

  • Formerly known as Community Financial Credit Union, Orsa Credit Union is a not-for-profit, full-service Michigan credit union owned and governed by its members since 1951.

Client Testimonials

“Our work with Reach gave us the opportunity to do critical market research that was important in launching our app.  As a start-up with limited capital to deploy outside of our own tech development, Reach provided us with a very unique opportunity to work with some of the best and brightest minds on campus."

Patrick R. | Co-Founder of OMIGO

“Reach Consulting Group has provided us with invaluable insights into market sizing, total addressable market estimations, ideal customer profiling, and the data collection process. As a startup in the fintech space, having reputable quantitative data and compelling visualizations is critical for investor presentations, and Reach has been instrumental in this regard. The team demonstrated exceptional project management skills, which played a key role in our decision to continue working with Reach for this coming semester. They consistently go above and beyond in delivering high-quality services, and we look forward to our continued collaboration in the future.”

Avi G. | Co-Founder and CMO of Astral

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